Jun 22, 2022
In Welcome to the Forum
Sponsored Products (SP) campaigns Sales attribution is measured over a Industry Email List 7-day click attribution window. This means that if a user clicks on an ad, comes back up to 7 days later, and buys one of your branded products, Amazon will attribute the sale to that campaign. Sales are attributed only to the last ad clicked on by the user. Note: Product Industry Email List ASIN targeting attribution is subject to the same rules as SP. Sponsored Brand Advertising (SBA) Campaigns: Sales are measured over a 14-day click attribution window. Sales are attributed only to the last campaign the Industry Email List user clicked on (last touch model). SBAs track what Amazon calls “Brand Halo” sales attribution. This means that if the user clicks on your ad and buys ANY product Industry Email List with your brand name, not just a product featured in your SBA ad, Amazon will attribute the sale to that campaign. “Brand Industry Email List Halo” gets very tricky. If you are a brand that has listings with different variations of your brand names. Amazon will attribute ANY sale from ALL Industry Email List of those brands, including sales made by anyone on Amazon who sells products under your brand. For example, here are two toys owned by Mattel. One has the brand name “Mattel” and the other “Mattel Games”. If these two products are part of a single campaign, Amazon will attribute any sales to any Industry Email List product bearing EITHER brand name. So if Mattel just wanted to see performance on its “Mattel Games”, Mattel wouldn't be able to do that in this case because it would be pulling data on any Mattel branded product on Amazon… not necessarily just Mattel Games .