You know those people who say, "Oh, man - I just ca n't function until I've had my morning coffee." It's an unoriginal take on coffee and being a person, but it serves as the cell phone number list perfect analogy for the relationship between Google Merchant Center and Google Shopping. Google Merchant Center is cell phone number list to Google Shopping what coffee is to coffee addicts. Without a fully optimized Google Merchant Center account, your cell phone number list Google Shopping campaigns have no chance of working, let alone succeeding. What is Google Merchant Center? Google cell phone number list Merchant Center is a digital platform where you can store information about products sold by your retail business, both those sold online and those sold in physical stores. While it lets you tackle a range of different tasks, its main value proposition is centralization. With Google Merchant Center, you can keep all of your cell phone number list most important retail information in one place online. Handy, right? Does Google Merchant Center cost anything? Nope! Google Merchant Center is completely free. However, you have to pay for clicks on your Google Shopping ads. If you haven't already, create a Gmail account. Next, go to the cell phone number list Google Merchant Center website and follow the account setup instructions. Once your account is set up, you can use this website to access cell phone number list Google Merchant Center from anywhere. What is Google Merchant Center for? In short, Google Merchant Center is used to power your Google Shopping campaigns, local inventory ads, and Shopping Actions promotions. As I mentioned in the cell phone number list introduction, Google Merchant Center is best known for its connection to Google Shopping : the retail marketing platform that falls under the broader umbrella of Google Ads. Without updated and optimized product information stored in Google Merchant Center, you cannot run Google Shopping campaigns. Don't worry if all this terminology is a bit confusing; we will go into more detail in the cell phone number list next section.