Apr 03, 2022
In Welcome to the Forum
Senders about things like ip address, domain, and content reputation. By doing so, it can be very easy for senders to focus too much on singular elements of their email program when things go wrong. For example, it can be very tempting to try and improve your reputation by changing ip addresses or domains that have a less than stellar reputation. You may see changes in results in the short term, but this can be misleading and, in the long run, quite damaging. When talking to senders about how they use their sending infrastructure Their ip addresses, domains, authentication, etc. I find it more useful to start with the concept of "Fingerprinting" or " clustering". While company mailing list there may be differences in how some people think of these terms, to me they describe virtually the same thing: establishing a sending reputation attributed to multiple, combined data points. How clustering and fingerprinting affect your deliverability mailbox providers use very sophisticated machine learning to make decisions about what to do with the emails they receive. These algorithms take signals — like opens and spam reports, time spent reading messages versus simply deleting, and more — and apply them to a group of data points to create an overall email fingerprint. The actions of other senders around the world can also cause certain types of content to gain their own negative (or positive) reputation in the eyes of mailbox providers. If a certain topic or sector is particularly abused by spammers and scammers, these general topics and sectors may themselves become less trustworthy for mailbox providers. A good way to understand this concept is to periodically check your spam folder. I'd be surprised if you didn't quickly start seeing patterns and groups of signals yourself. How to optimize your email infrastructure understanding how mailbox providers aggregate elements of your email program to create reputation fingerprints will make you a more strategic sender.