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Shakib Khan
Jun 12, 2022
In Welcome to the Forum
Prime challenge in reaching financial goals is Coinbase User List staying motivated over the years, especially following a rocky year when many people’s circumstances were murkier than ever. Mint, the personal finance app owned by Intuit, last Coinbase User List week wrapped up its first brand campaign, designed to pep up consumers as they navigate their savings journeys and remind them that even the smallest steps toward a better future are worth celebrating. “Any Day Can Be Your Big Day” Kicked off on Jan. 25 and grew Mint’s Coinbase User List TikTok following from 0 to more than 11,000, snagging nearly 33 million impressions over six weeks. The campaign espoused a positive, playful tone that’s historically less common in financial Coinbase User List advertising. That attitude was intentional, as the effort targeted “enthusiast millennials” between 25 and 35 years old with major life events coming up. “Millennials have been through economic setbacks that have made them debt-ridden, underpaid, and overworked — and to top it all off, the best financial advice they ever received was to eat less avocado toast and drink fewer lattes,” said Keri Danielski, head of communications at Mint. A different approach The goal of this Coinbase User List campaign, as well as Mint’s overarching objective, was to break from the traditional ways in which financial companies support their customers. A key piece of the puzzle was changing the tone of conversations around money, according to Varun Krishna, senior vice president and head of Mint.
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Shakib Khan

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