Apr 12, 2022
In Welcome to the Forum
In addition, Kuaishou's exclusive "Double 11" series of activities will be held. On November 5-6, 2019, the "Kaishou Seller King" event attracted a total of millions of merchants and 100 million users, and the sales of the first "Seller King" Simba reached 400 million yuan in two days. Obviously, Kuaishou aimed at Taobao Live. In the same year, the double 11 transaction volume of Taobao Live was 20 billion yuan. Four battles of e-commerce live broadcast Zhuang Minghao, vice president of Jingwei China, publicly mentioned that the market has underestimated the live broadcast revenue of Douyin and Kuaishou. In 2019, the revenue of the live broadcast industry was conservatively estimated to be 120 billion, and Kuaishou and Douyin accounted for half. In the past, Douyin’s advertising revenue accounted for more than 90%. After breaking into the field of e-commerce live broadcast this time, Kuai Gesture, which is mainly based on live broadcast, will definitely start a defense battle. Douyu VS Huya: Who can break the inherent live broadcast boundary Douyu and Huya Live, as the two major platforms in the field of game live broadcast, are now fighting in the field of e-commerce live broadcast. In fact, game anchors have been selling goods for a long time. When the two platforms were just launched, many anchors hung their Taobao snacks or clothing store links in the live broadcast room. It is not an exaggeration to say that "meat muffins" supported the early e-sports people. But the game live broadcast platform has always lacked the gene Phone Number List to sell goods. The main reason is that the audience of the game is mostly otaku, and the shopping demand is not strong. For example, in 2016, Taobao embedded a link to bring goods in the live broadcast room of Douyu Feng Timo and other anchors; in 2018, 618 cooperated with , and Douyu sent 618 popular anchors to assist in bringing goods. However, the results of these attempts were not significant, and Douyu put the e-commerce live broadcast on hold until 2020. On the afternoon of March 31, it was reported that Douyu Live’s new function “Douyu Shopping” has been quietly launched. Previously, the interface media reported that it is expected that around May, Douyu will open an independent live e-commerce area "Ace Recommends Customers". Douyu's determination to do e-commerce live broadcasts has already emerged.