Jun 21, 2022
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Deliver content consistently One of the big differences between top-performing tech marketers and their less successful counterparts is that they deliver content consistently. Job Function Email List In fact, consistency tops the list of factors they take. Job Function Email List into account when creating content – and it's something they do more often than their top-performing B2B counterpart (93% vs. 85%). *Top performing tech marketers. Consistently deliver content via CMIContent research. LisaBeets Click To TweetIt is up to you to determine the type of consistency that works best for your organization. Job Function Email List Much of this will depend on your goals, target audience, content type, distribution channel, budget, resources and other factors. Job Function Email List Maybe you deliver content daily, weekly, or monthly - make sure you have a schedule. That you stick to. (*85% of the top-performing B2B content marketers surveyed said they always/often consistently deliver content, as reported in B2B Content Marketing. Job Function Email List 2017: Benchmarks, Budgets, and Trends — North America. Job Function Email List )Prioritizing the delivery of quality content over quantity of content Not surprisingly, prioritizing quality content over quantity is also the difference between the most.