Hypothesis In this step you clarify your Brother cell phone list expectations. Because how many leads do you expect to get with a LinkedIn campaign? Or what percentage of people do you think will click on your Facebook ad? Suppose you came up with an Brother cell phone list idea during the brainstorming session. Set up a YouTube Ads video campaign to promote your free trial subscription. Then you will research previous results of a comparable experiment Brother cell phone list and write down the most important results. Based on the research, you can then assume that the number of trial subscriptions will increase exponentially by using the advertisements.
However, it is better to attach a clear result to the Brother cell phone list hypothesis in the form of a number. With this numerical estimate you know in advance whether experimenting with this has the potential to achieve the best possible result as Brother cell phone list quickly as possible. The process of working with numbers Brainstorming Brother cell phone list idea : Boosting the use of the trial subscription through the use of YouTube Ads. Preliminary Brother cell phone list Survey : Company X achieved a 2% website CTR by leveraging YouTube Ads to promote a free SaaS trial.
5% of these people took out a trial subscription. But after Brother cell phone list analyzing the website, it has become clear that the landing page has poor UX and few CTAs are present. This shows that the landing page is the decisive factor in the success of the Brother cell phone list experiment. Hypothesis : By deploying a YouTube Ads video campaign, I expect to Brother cell phone list reach 100,000 people. With a website CTR of 2%, I estimate that 50% of these people actually sign up for a trial Brother cell phone list subscription, as the landing page is made sure to be attractive.