It is also divided into four steps or categories that specifically indicate them so that customers know what they are and know them. Attribute Perks In this first step, the unique virtues offered by the product or service that the consumer is going to acquire are defined. functional benefits Beyond resolving a basic concern or need with what the customer has just bought, it must be defined what that person will get with what they are buying. emotional benefit This may be the most difficult step to achieve, but if we achieve that feeling of security or the emotional connection between brand and consumer, we will achieve a unique impact that will be difficult for the client to forget.
Transformational benefit Here we talk about how the product or service managed to transform the buyer's life and if the brand is capable of elevating the customer within their social circle. social benefit On this last step of the brand ladder we must clarify how our work or our product will be capable of transforming executive email list society and the way in which a certain activity is carried out. As an example we could give Apple with its flagship product, its iPhone Smartphone that forever changed the way in which human beings communicate. The brand ladder will help communicate a great brand presence to the consumer and bring long-term benefits such as customer loyalty, increased ROI and trust.
For this strategy to be effective, it is necessary to obtain real data on how the company is seen and what is the perception that customers have of it. The power of social networks is incalculable and thousands of people around the world have realized this fact. It is for this last reason that influencer marketing has become very important within the marketing strategies of companies, businesses and brands worldwide. In its early days, when Instagram and other social platforms still did not have their own advertising applications, influencers had already begun to create solid communities from the publication of content that reflected their lifestyle and interests. Like photos and videos about their friends, family and daily life, which reduced the distance between said influencers and their audience.