This way you will also look at the interests of your target group and the customer journey that is being taken. You often come up with ideas other than long tail search terms. Example Short tail : food bowl cat Long tail : food bowl cat with chip Horizontal SEO : How do I feed multiple cats separately? How can I keep track of how much each cat eats? Feed cat with diet food separately Cat eats chunks of other cat Cats fight over food Advantages and disadvantages of horizontal SEO Every SEO strategy has its pros and cons, including horizontal SEO. (-) No search volumes You don't know how big the search volume is, so it's difficult to prioritize.
Not always direct turnover If you create content based on a horizontal SEO strategy, for keywords with a low search volume or content that mainly provides information, it can be difficult to measure what your content delivers. This means that job function email list you have to come up with a different approach to measure the results. Think of offering a free magazine, requesting a sample package or requesting advice by telephone. If someone converts in that way, you can measure that and assign a value to it. You then have no turnover or a transaction, but you do have a soft conversion or micro conversion.
The market is open You can often become findable by making a good page, which means that the threshold to try horizontal SEO is very low. Especially for smaller companies that cannot compete with the marketing teams and associated budgets of the big boys. (+) The content strategy is your strategy Since you've thought about your topics and your customer's needs yourself, you have access to information that your competitors don't. This means you can build a head start. About the book The SEO and Content Strategy Handbook is a practical guide for anyone wanting to get started with SEO. Smink explains clearly and honestly how SEO works.