And environment humanity as a whole, is going to face in a very short period of time, challenges and colossal challenges. If until now companies could plead a certain ignorance on these issues, that position is no longer tenable. Increasingly, society in general is asking the business world to collaborate in the process of change that these challenges require. Therefore, if companies want to endure over time, they must open up to the environment that surrounds them and be sensitive to their problems and demands . This openness towards the environment must be
articulated through active listening to the demands and needs of its different interest groups. Sense of community today the mechanistic postulates of taylorism are largely superseded. Almost everyone understands, at least in theory, that every e commerce photo editing company is an organization made up of human beings and not robots. All the people who are part of a company must be aware that they are part of a whole with which they fully identify. This sense of community, within the company, is based on two fundamental concepts: shared vision and shared values. The shared vision is what brings its members together around a common project . This means that they are in a position to contribute the full potential of their abilities, their knowledge and their accumulated experience for its progress.
As for shared values, these are the principles that are considered valuable and desirable. Almost everyone has certain moral values. When you are in an environment that facilitates and allows you to act in accordance with these values, the person is satisfied and in harmony with the environment. An example would be the values ​​that we are precisely dealing with: openness and sensitivity towards the environment, sense of community, innovative capacity, long-term consideration and value creation, among others. Shared vision and values innovative