There is an explosion of technologies and tools on the market to model data, drive predictive analytics, and power machine learning to automate, orchestrate, and optimize marketing efforts. For this reason, marketing organizations are inundated with data and information. Forward-looking CMOs need to ensure their teams can not only analyze data, but also activate that insight into exceptional customer interactions and experiences. 3. From collaborative to alignment engineer Marketing sits alongside many key parts of the business, including sales, product management, customer support, and engineering, giving marketing managers a unique perspective on organizational alignment.
Future-proof CMOs turn their innate obsession with the customer into their superpower and work tirelessly to translate the shared customer vision into short- and long-term initiatives that accelerate growth. This means CMOs must forge closer ties with leaders and cross-functional teams to drive alignment, build connections, and foster mutual Image Masking Service accountability to enable the delivery of exceptional experiences for buyers and customers. 4. From segmented to personalized I've written about the power of effective personalization in previous Leading FWD blogs. Whether you sell B2B or B2C, your customers expect a personalized experience with your brand that delivers the right offer, to the right person, at exactly the right time. With advances in machine learning, artificial intelligence, and customer data platforms, marketers now have access to key enabling technologies to deliver personalized 1:
1 experiences. The CMO of the future will move beyond the realm of micro-segmentation based on demographics and firmography to curate the highly relevant personalized experiences that modern customers demand today. 5. From company values to customer values A clear presentation of the brand's purpose establishes a foundation for the organization's entire marketing plan. Brand marketing is not just a fleeting reaction to the troubling events of the past year. It has its deep roots in the souls of rising generations. The message from customers has grown stronger for more than a decade: brand values matter to them. They want an authentic statement of a brand's purpose.