Birthday emails are among the most common celebratory messages. For this reason, your subscribers can benefit from many promotions in the days leading up to their birthday. One way to reduce the noise is to experiment with sending birthday messages before or after the actual day. Outdoor Voices sends a half birthday email with a discount code. Their reasoning? "Half birthdays don't get enough love these days." Outdoor-Voices-half-birthday-email See in scope Then the brand offers the same purchase of $20 over $100 after a subscriber's birthday. Waiting E-Commerce Photo Editing Service to send the offer until the confetti has settled gives people the option to redeem the offer with any gift cards or birthday money they received. outdoor-voices-post-birthday-email See in scope Other brands, like First Watch,
like to slip into the inbox right before a subscriber's birthday. Their “brunch” offer for purchase gives people a reason to add the restaurant to their birthday itinerary. First watch See in scope company anniversary Your subscribers are not the only ones who can celebrate a birthday! Some brands take the time to celebrate their company's anniversary (or “anniversary,” depending on the brand). Paula's Choice celebrates its founding by offering a discount on products and quantifying brand achievements. Paulas-choice See in scope The Cosmopolitan of Las Vegas takes a unique stance on what to put in a birthday email. Instead of a direct offer or discount, the company has created a quiz. Do not worry; the company noted that everyone wins a prize.