Businesses need CMOs more than ever, but the role of the CMO itself has changed. He is now the critical link between the multiple stakeholders within the company and the key customer champion (present and future). Being a CMO is no longer just about being excellent in marketing strategy: the CMO now has a direct influence on the growth of the company and a key driver of transformation. The evolution of the CMO Yesterday's CMO focused on communications, branding and advertising. The futuristic CMO is a strategic partner to the CEO, someone who is expected to understand the business landscape well enough to articulate and predict which markets, products, services, or execution strategies will generate the most profitable growth.
A recent article in CMO highlights the massive transformation taking place in marketing leadership, noting that "Not only have CMOs and their marketing functions had to adapt, develop new skills and ways of working, and embrace rapid innovation, they also had to keep learning and adapting as things keep changing and transforming. Add in a E-Commerce Photo Editing Service global pandemic and a whole new approach to working and executing campaigns, and you have the perfect storm of factors contributing to the rapidly changing role of the CMO. Future CMOs are transforming their organizations from their traditional role of brand manager, lead generation machine, and sales support to becoming the architect of organizational success.
The new mandate of marketing is to be the driving force an organization turns to to achieve its goals. 5 essential CMO pivots How can CMOs navigate this maze of new responsibilities? They must design several important mindset pivots into their organizations and take on the expanded responsibilities of the new marketing mandate with a great sense of urgency. 1. From customer -focused to customer- obsessed While CMOs have always been focused on meeting customer needs, customer demands and expectations are constantly increasing, forcing the CMO in the future to put the customer at the center of everything they do. According to Forrester's 2021 Global Marketing Survey, "71% of respondents agreed that buyers expect a personalized experience based on their needs and preferences, and 74% agreed that buyers expect an immediate response to their questions. »