The article summarizes 15 issues about live broadcasting and short videos, selling and marketing, including the core factors that affect the sales conversion rate, the biggest difference between live broadcasting and short video selling, and placement strategies. Since the epidemic, countless companies have undergone earth-shaking changes. The most eye-catching text message service is to start their own online sales journey with the help of live broadcast transformation. However, after trying the live broadcast hypermarkets with price cuts, discounts, and selling, the value of the brand is lost, and emergency rescue in a short period of time can be used . A threshold that % of businesses are not yet able to cross. A few days ago, Weiboyi re-organized and reviewed 15 questions about live broadcast and short videos,
sales and marketing in an interview with Jianshi. These questions are all worthy of live broadcast brands and reconsideration. 1. Through data monitoring and collection, what is your understanding of the entire live broadcast e-commerce industry, and what kind of brand "contradiction" does it have? 90% of brands are trying or planning to enter the field of live text message service broadcast e-commerce, and even overly superstitious about the life-saving ability of live broadcast, especially the live broadcast influence of top anchors . But what we want to remind everyone is: don't rely too much on the head anchor. Otherwise, after several rounds of cooperation with the head anchor, the company found that it was drinking poison to quench thirst. Due to the bargaining power of the head anchors , users will become more and more indifferent to the regular price of the brand. Therefore, in the long run,
as a more advanced media form, the combined marketing form of "live broadcast + brand" will be much larger than the market share of "live broadcast + e-commerce". Of course, live broadcasting has completely subverted the way users consume, and will create a text message service new era of Internet live broadcasting. "Live broadcast +" will also quickly penetrate into all aspects of the industry and become a basic service capability . In the future, there will be no company that is not an Internet company, and no company that is not a "live broadcast company". 2. In live broadcast, what are the core factors that affect the sales conversion rate? Can any anchor and product be explosive? Weiboyi has planned and executed more than 8,000 live broadcasts so far. After analyzing so many cases, it is found that goods and prices themselves are the biggest factors affecting the conversion rate.